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Hospitality Excellence Awards award ceremony

Birmingham | 2026-27 | Award Ceremony

Hospitality Excellence Awards

Celebrating Excellence, Innovation and Outstanding Hospitality

Thursday, 26 November 2026
National Conference Centre,

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Find My Award

Find the award that fits your story

Six quick questions. It takes about a minute.

Question 1 of 6. Who would you like to recognise?

There is no wrong answer here, and you can change it later.

Question 1 of 6: Who0%

No account, no email and no payment to see your results.

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The awards day is on its way

Hospitality Excellence Awards 2026-27

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Why Enter

Turn Recognition Into Opportunity

Be Recognised. Be Remembered.

Every business has a story worth celebrating. Our awards shine a spotlight on the organisations, teams and individuals making a real impact across the region. Whether you're an emerging business, an established leader or an innovative disruptor, this is your opportunity to gain the recognition your achievements deserve. An award is more than a trophy on the shelf. It is proof of excellence that compounds, building trust, visibility and momentum long after the day itself.

Build Credibility

Earn independent industry recognition and the customer trust that comes with it.

Increase Visibility

Gain exposure through press coverage, social reach and year-round award promotion.

Celebrate Your Team

Honour the people behind your success and give them a moment they will never forget.

Stand Above Competitors

Differentiate your business and prove your excellence where it matters most.

Attract More Customers

Leverage powerful, third-party social proof that turns interest into commitment.

Accelerate Growth

Open doors to new partnerships, investment, talent and expansion opportunities.

Award Categories | Free to enter

There's a category with your name on it

From bold start-ups to community champions and the region's best places to work:201 ways to be recognised. Discover the one (or more) where your business belongs.

Hotel of the Year AwardLuxury Hotel of the Year AwardBoutique Hotel of the Year AwardIndependent Hotel of the Year AwardResort of the Year AwardServiced Accommodation Provider of the Year Award+ 195 more
Who Takes Part

The Whole Ecosystem, Recognised

Every business and professional that makes hospitality work.

The Hospitality Excellence Awards are open to the businesses, teams and individuals below, including but not limited to them. If you contribute to hospitality in any way, there is a category for you.

Hotels & Accommodation

  • Hotels and resorts
  • Boutique hotels
  • Guesthouses and B&Bs
  • Aparthotels and serviced apartments
  • Hotel management companies

Holiday & Short Stays

  • Holiday parks
  • Holiday lets
  • Glamping sites and campsites
  • Hostels
  • Cruise and marine hospitality

Restaurants & Dining

  • Restaurants and restaurant groups
  • Takeaways and quick service
  • Delivery and dark kitchens
  • Street food traders
  • Chefs and kitchen teams

Cafés, Coffee & Bakeries

  • Cafés and coffee shops
  • Bakeries and patisseries
  • Tea rooms
  • Dessert parlours

Pubs, Bars & Nightlife

  • Pubs and bars
  • Cocktail and sports bars
  • Nightclubs
  • Live music venues

Catering & Events

  • Event and wedding caterers
  • Contract and corporate caterers
  • Event production companies
  • Event and wedding planners
  • Entertainers, florists and decorators

Venues & Weddings

  • Wedding venues
  • Conference and event venues
  • Entertainment venues
  • Private hire spaces

Leisure, Tourism & Wellness

  • Visitor attractions
  • Tour operators
  • Family entertainment venues
  • Spa hotels and wellness retreats
  • Leisure clubs and fitness facilities

Food & Drink Suppliers

  • Food wholesalers and distributors
  • Fresh produce, meat, fish and dairy suppliers
  • Bakery, dessert and speciality food producers
  • Breweries, distilleries and wine merchants
  • Coffee roasters and beverage suppliers

Equipment, Design & Facilities

  • Kitchen equipment suppliers
  • Interior designers and fit-out firms
  • Refrigeration and equipment servicing
  • Furniture, tableware, linen and amenities suppliers
  • Laundry, cleaning and security services

Technology & Payments

  • Hospitality software and PMS
  • Restaurant POS and ordering
  • Booking, revenue and channel management
  • Delivery platforms
  • Payment providers
  • IT, Wi-Fi and cyber security

Finance, Legal & Advisory

  • Lenders and insurers
  • Licensing and legal advisers
  • Accountants
  • Hospitality consultancies
  • Asset managers, brokers and investors

People & Training

  • Recruitment agencies
  • Training providers and colleges
  • Hospitality professionals at every level
  • Staff wellbeing providers
  • Associations and networks

Marketing & Sustainability

  • Marketing and PR agencies
  • Photographers and influencers
  • Media and publications
  • Research and insight providers
  • Sustainability and waste suppliers
The Journey to the Stage

Six steps from entry to ovation

A clear, considered path: designed so the only hard part is deciding to enter.

01

Nominations Open

Entries and public nominations are open now, completely free to enter.

02

Submit Your Entry

Tell your story across one or more categories. Enter as many as you like.

03

Independent Judging

A panel of independent experts reviews and scores every single entry.

04

Finalists Announced

The highest-scoring businesses are revealed and celebrated as finalists.

05

The Awards Gala

An unforgettable celebration at National Conference Centre,, Thursday, 26 November 2026.

06

Winners Revealed

The winners are announced live on stage, one category at a time.

The Judging Process

Credibility is earned, not awarded

The value of recognition rests on how it is judged. Ours is independent, transparent and built on merit, so winning genuinely means something.

Independent Judges

No pay to win. Judges are external experts with no commercial stake in the outcome.

Transparent Scoring

Every entry is scored against a published, weighted criteria framework.

Merit Based Evaluation

Winners are decided on evidence and results, never on reputation or budget.

Industry Experts

Panels are matched to each category, so every entry is judged by people who know the work.

Scoring Framework

100 points

An illustrative weighting. Each category publishes its own criteria so you know exactly how you will be assessed.

  • Results and Impact30%
  • Innovation25%
  • Leadership and Culture20%
  • Customer Focus15%
  • Evidence Quality10%
The Inaugural Year

Be the first names in the story

2026-27 is year one. The businesses recognised this year are not following in anyone’s footsteps. They are the founding class that the next decade of winners will be measured against.

Founding-Year Prestige

Be remembered as a winner of the very first Hospitality Excellence Awards: a distinction no one who comes after can ever claim.

Set the Standard

As an inaugural winner, your business becomes the benchmark every future entrant aspires to match.

Make Local History

Help launch what will become the region’s defining celebration of business, and be part of it from day one.

Claim Your Place in Year One

Free to enter. Takes 10 minutes. No payment, ever.

Experience The Awards Ceremony

More than an awards ceremony

An unforgettable day of celebration, networking and recognition, where the region’s most ambitious businesses come together under one roof.

The Showcase
The Showcase
Stage Presentations
Stage Presentations
Networking
Networking
Live Entertainment
Live Entertainment
The Celebration
The Celebration
Questions & Answers

Everything you need to know

Still curious? The essentials are below, entering is simpler than you might think.

Anyone who meets a category’s eligibility can enter, from individuals and teams to whole organisations of any size. Each category sets out exactly who it is open to.

Entry is completely free. You can enter as many categories as you like at no cost, so there is nothing standing between your business and the recognition it deserves.

Absolutely. Customers, colleagues and the wider community can nominate any business they believe deserves to be recognised. A nomination is a wonderful way to champion a business you love.

An independent panel assesses excellence, impact, innovation, customer experience and growth, with criteria tailored to each individual category.

Every entry is scored by the judging panel. The highest-scoring businesses in each category are shortlisted as finalists and invited to the Awards Gala.

Winners are revealed live and in person at the Awards Ceremony at National Conference Centre, on Thursday, 26 November 2026.

Contact us

We'd love to hear from you

Questions about entering, sponsorship, tickets or judging? Send a message and we will reply within one working day.

We typically respond within one business day.

Nominations for 2026-27 are open. Free to enter.

Your business deserves the spotlight

Behind every successful business is a story of hard work, dedication and ambition. Now is your opportunity to gain the recognition your business deserves.

Save the date: Thursday, 26 November 2026

Free to enter. Takes 10 minutes. No payment, ever.

Be one of the first businesses ever recognised at National Conference Centre,.

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