New Hotel of the Year Award

Celebrating exceptional stays, guest experiences and accommodation.

RecognisesCustomer serviceProfessional achievementSocial impactCareer achievementInnovationSustainability

RecognitionBusinessCommunityIndustry

Nominate someone Apply now Sponsor this category

Request the partnership prospectus Book a table View all categories

About this category

This category celebrates an exceptional hotel, resort or accommodation provider demonstrating excellence, positive impact and results worthy of recognition by the Hospitality Excellence Awards. Entrants should present the achievement, supporting evidence and the difference made during the awards period.

Eligibility

Open to UK hotels, resorts, guest accommodation and serviced accommodation providers operating during the current awards period.

Judging criteria

Guest experience
Service quality
Facilities
Commercial performance
Innovation
Sustainability
Reputation

Qualitative criteria

Hospitality
Attention to detail
Distinctiveness
Consistency and the quality of the overall guest journey

Metrics

Occupancy
Guest ratings
Repeat bookings
Revenue performance
Service recovery
Sustainability outcomes and verified testimonials

Additional criteria

Entries should include a concise case study, supporting figures, guest or stakeholder evidence where available, and confirmation that material claims may be independently verified. Judges may consider the entrant’s scale and available reso

Know someone who fits?

Put their name forward. It is free, and a few honest lines about why is enough to start. Save a draft and finish whenever it suits you.

Nominate someone

Want to sponsor this category?

Put your name beside the achievement it recognises, in front of the people who care about it most.

Sponsor this category