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Hospitality Excellence Awards

Business Excellence AwardsStandard

Dessert Parlour of the Year Award

For the dessert parlour that makes every visit a treat

RecognisesCustomer serviceCreativity
RecognitionBusinessCommunityIndustry

About this category

The Dessert Parlour of the Year Award celebrates a dessert parlour, ice cream or gelato shop that brings joy to its customers.

It rewards a creative menu, quality ingredients and a fun, welcoming space.

Eligibility

Open to dessert parlours, ice cream and gelato shops, based in or serving the region. Self-nominations and nominations made by others are both welcome.

Judging criteria

  • Entries are judged on the menu and its quality
  • Creativity
  • Customer experience and reviews
  • Hygiene and growth

Qualitative criteria

  • Clarity of concept and offer
  • Reputation with guests and partners
  • Culture and the team behind the business

Metrics

  • Revenue and growth
  • Guest satisfaction, reviews and repeat business
  • Jobs created or retained

Additional criteria

  • Include figures for the last one to two years
  • Examples of standout work and testimonials from guests or partners

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